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Privacy Policy

We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will use any personal information we collect about you when you use this website (

What information do we collect?

We gather and use limited information about individuals who use this website. We use this information to provide better products and services; to enable certain website functions; to better understand how visitors use this website, and to present timely and relevant information to visitors.

We may collect the following kinds of personal information:

  1. Information about you when you register or place an order for products with us.
  2. Information that you voluntarily provide to us via customer surveys, feedback, email subscriptions and/or competitions
  3. Any other information that you choose to send to us.
  4. Website usage data and cookies. We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you agree to allow our collection of information through cookies. (See our Cookies Policy)

If you wish to register with personal information of another individual, you must seek their consent first. Their information will be processed and stored under this privacy policy.

How will we use your personal information?

We collect information about you to process your order, manage your account, contact you in special circumstances and, if you agree, to email you about other products we think may be of interest to you.

In the processing of your order, we may send your details to, and use information from age verification agencies, fraud prevention agencies or other competent authority that is required by law.

We will not, without your express consent, provide your personal information to any third parties that are not specifically mentioned in this Privacy Policy for the purpose of direct marketing.

Our Service Partners

We may use the following third-party service providers named below to process and store your data:

  • Mailchimp (The Rocket Science Group, LLC), which we use to manage email marketing subscriber lists and send emails to our subscribers. Read their privacy policy.
  • Google LLC, which provides our email service. We also use Google Analytics service to measure the performance of this website.
  • Pitney Bowes, which provides our delivery tracking service.

Security of your personal information.

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

We will store all the personal information you provide on our secure (password- and firewall-protected) servers, which are constantly monitored for hacking attempts.

You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

Access to your information and correction.

You have the right to request a copy of part or all of the information we hold about you free of charge. If you would like to request your information, please email or write to our address below.  Completion of your request for information will be within one calendar month from your request.

We may withhold such personal information to the extent permitted by law. We may refuse an information request if deemed unfounded or excessive. We will contact you with reasons for refusal within one calendar month of your request.

We want to make sure that your personal information is correct and current. You may request us to correct or remove information that you believe is incorrect.

Are we holding and handling your personal information correctly?

We aim to follow all the law that applies your personal information under the General Data Protection Regulation (GDPR) 2016. If you think we are holding and processing your personal information illegally, please contact us and we will address your concerns. If you are unhappy with the way we have handled your concerns, you have the right to contact the Information Commissioner’s Office (ICO)

Other websites.

The website may contain links to other websites. This privacy policy applies to the DV Original website only. When you link to a third-party website, we recommend reading their own privacy policies.

Changes to our privacy policy.

We regularly review our privacy policy and place the updates on this webpage. This policy was last updated on 12/01/2021

How to contact us

If you have any questions about our cookies or this policy, please contact us:

  • by email: [email protected]
  • by telephone to +44 (0) 1792 897 103; or
  • by post to Retail Team, DV Original, Unit 12, Llwyn Y Graig, Garn Gorch Idustrial Est, Gorseinon, Swansea. SA4 9WG

Please allow 72 working-hours for a response, especially during busy periods, though most enquiries are answered sooner.

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